Article 3 Security information
We have taken a multitude of security measures to adequately protect your personal information within a reasonable scope.
Our databases are protected by physical and technical as well as procedural measures restricting access to the information to specially authorised persons in accordance with this data protection declaration. Our information systems are located behind a software firewall to prevent access from other networks connected to the internet. Only employees requiring the information to meet a specific task are given access to your personal information. Our employees are trained in security and data protection practices.
If personal information is collected through our website, it is transferred encrypted using the industry standard Secure Socket Layer (SSL) technology. Sensitive information, such as credit card numbers or account information, are encrypted for additional protection.
You should never disclose your password for accessing our website to third parties and should change your password regularly. After leaving our site you should log out and close your browser to prevent unauthorised users from gaining access to your user account. In case of communication by email we cannot guarantee complete data security.
Article 4 Cookies, web analysis tools and social plug-ins
"Cookies" are small files which allow us to save specific information related to you on your PC whilst you visit our website. Cookies help us to determine the frequency of use and number of users of our website and to design our offers as secure, comfortable and efficient for you as possible.
We use "session cookies" on the one hand, which are only temporarily saved for the duration of your use of our website. On the other hand we use "permanent cookies" to retain information about computers visiting our website repeatedly. This allows us to offer you optimum user guidance and to "recognise" you and present you with the most varied website and new content possible during repeated use. The content of the permanent cookie is restricted to an identification number. The validity period of a permanent cookie is 60 days; after expiry of these 60 days the cookie is automatically deleted. Name, IP address or other information about your actual identify will not be saved, nor do we create individual profiles about your user pattern.
You can also use our offering without cookies. You can disable the saving of cookies in your respective browser, limit it to specific websites or configure your browser to be notified when a cookie is sent. You can also delete cookies from the hard drive of your PC at any time. However, please note that you can expect a limited presentation of our website with limited user guidance in this case.
We use Google Analytics, a web analysis service of Google Inc. (hereinafter called “Google”). Google Analytics uses so-called “cookies”, i.e. text files which are stored on your computer in order to enable analysis of your use of our website. The information the cookie generates about your use of our website is usually communicated to a Google server in the USA and stored there. Due to IP anonymisation having been activated on our website, your IP address will, however, be first abbreviated by Google within member states of the European Union or other signatories to the treaty on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. Google uses this information on our behalf to analyse your use of our website, to compile reports about the website activities and to provide additional services related to the website use and internet use to us. The IP address transmitted by your browser as part of Google Analytics will not be combined with other data of Google. You can prevent the storage of the cookies via appropriate settings in your browser software; however, we must point out that in this case you might not be able to make full use of all functions of our website. You can also prevent the collection of the data generated by the cookie and related to your use of our website (incl. your IP address) and the processing of these data by Google if you download and install the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
Further information is available at http://tools.google.com/dlpage/gaoptout?hl=de or at http://www.google.com/intl/de/analytics/privacyoverview.html (general information about Google Analytics and data protection). We would like to point out that on our website Google Analytics has been extended with the code "gat._anonymizeIp();" to guarantee the anonymised capture of IP addresses (so-called IP masking).
Furthermore, the following so-called social plug-ins have been integrated in our website:
Art. 5 E-mail and online marketing
We use HubSpot for our online marketing activities. With this software solution, among others, we cover the following aspects of our online marketing:
- E-mail marketing (invitations to exhibitions, newsletters, etc.)
- Landing pages and contact forms
- Social Media publishing & reporting
- Reporting (e.g. traffic sources, access, etc.)
Our contact forms enable visitors to our website to find out more about our company, download content, receive free exhibition tickets and to provide us with contact details and other demographic information.
This information is saved on the servers of our software partner HubSpot . It can be used by us in order to make contact with visitors to our website and to determine which of our company services are of interest to them. The statistical usage data of our online marketing offers are used to optimise website functions and to provide visitors to our website with content which is tailored to their interests.
In this context we have designed our e-mail service so that we are automatically informed if and when an e-mail has been opened as well as the time at which links in the e-mail have been clicked. This means that for the e-mail and online marketing activities described above, the complete IP address of the visitor to the website is recorded, but is not permanently saved.
HubSpot is a software company from the USA with a branch in Ireland.
2nd Floor 30 North Wall Quay
Dublin 1, Ireland,
Tel: +353 1 5187500.
HubSpot is certified under the conditions of the " EU - U.S. Privacy Shield Frameworks " and is subject to the TRUSTe's Privacy Seal as well as the "U.S. - Swiss Safe Harbor" framework.