Product Lifecycle Management

Product Lifecycle Management

Plan. Develop. Modernize.

To help you plan your systems reliably over the long term, we label all product generations with a lifecycle status. Here you can find out what the individual phases mean and which services are available at each stage.

Product Lifecycle at NORD DRIVESYSTEMS

In industrial systems, machines, and production lines, long-term availability and planning reliability are crucial. This is where structured Product Lifecycle Management (PLM) comes in. It provides transparency regarding a product’s status and forms the basis for reliable planning.

For OEMs, machine builders, and operators, a clearly defined product lifecycle means one thing above all: certainty. Certainty when designing new systems, making retrofit decisions, and avoiding unplanned downtime. At the same time, PLM enables early consideration of successor solutions before products are phased out or discontinued.

NORD DRIVESYSTEMS takes a transparent approach. The goal is to communicate product developments and discontinuations in a clear and traceable manner, and to provide clarity on the current status of a product at all times. That is why we clearly label our products with a lifecycle status of NEW, SERIES, PHASE OUT, or DISCONTINUED, directly on the relevant product page.

Here you will find all the information on the individual lifecycle phases of our products and learn what availability, services, and options you can expect in each phase.

Lifecycle Phases

Product status NEW SERIES PHASE OUT DISCONTINUED
Typical duration 1–2 years up to 15 years 1–3 years up to 10 years
Brief description New product, market launch Product available in series Product is being phased out; transition to successor solution Product has been discontinued; no longer available for regular sale
Availability Global rollout Extensive Partial / limited No longer available
Drive design & engineering Extensive Extensive Partial / limited No longer available
Support & Service Extensive Extensive Partial / limited Partial / limited
Trainings Extensive Extensive Partial / limited No longer available
MyNORD / digital orders Extensive Extensive Partial / limited No longer available

Further information about our service can be found here:

Digital Services and Self Services

The quick answer to all questions regarding our service. Easily find documentation and spare parts for your order using your NORD product ID. Contact our service or sales department. Or log into the myNORD customer portal to design, select, and order NORD products.

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Fast Delivery of Spare Parts

Failures and technical problems cost time and money. That is why NORD offers 24/7/365 emergency breakdown services for spare parts, replacement drives, and technical support. NORD experts work with you to get your machines back up and running as quickly as possible.

Spare Parts

Modernization and Extension

Drive modernization updates your drives to newer technology to improve system efficiency and reduce your carbon footprint. Bring your drive technology up to date with NORD. Throughout every step of the process, you will have an experienced partner who understands your requirements.

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Frequently Asked Questions About Product Lifecycle Management

The product statuses describe a product’s lifecycle from market launch (New) through the production phase (Series) to the phase out stage (Phase Out) and discontinuation (Discontinued). Availability, support, and ordering options vary depending on the status.

Products with the status "New" are in the market launch phase. They offer the full range of engineering, support, training, and digital ordering services.

A product with the status "Series" is regularly available in series production. It offers long-term availability as well as full support, engineering services, training, and ordering options.

In the "Phase Out" status, the product is being phased out and replaced by a successor solution. Availability, support, engineering, training, and ordering are available to a limited extent.

Yes, orders are generally still possible, but with restrictions. Availability and delivery times may vary depending on the product.

Products with the "Discontinued" status are no longer available for regular purchase. Digital orders, engineering support, and training are no longer available.

Support and service may be offered on a limited basis for a defined period, depending on the product and contractual agreements.

Questions About Product Lifecycle Status? We're Here to Help.

Do you need help determining a product’s status or planning a migration, retrofit, or redesign?
Our NORD experts can assist you with all questions related to the product lifecycle and long-term plant planning.
Contact us today!