Because it is important to us that you feel secure when visiting our website, and the protection of your privacy is a high priority for us, we have configured our website in such a way that its use is basically anonymous. Exceptions to this are necessary for the following reasons:
We comply with the statutory regulations during all stages of data processing. The declaration below provides you with an overview of the type of data collected, how these data are utliized and disclosed, which security measures we take to protect your data and how you can obtain information about the information provided to us.
We only use and store information we receive during your visit to our website (so-called usage data) for internal purposes and to improve the design of the web pages.
An exception to this is when it is necessary to protect against attacks that constitute criminal offenses or obstruct or impair the functionality of our website.
For this, we also record the IP address of your computer, although this is evaluated completely anonymously.
Data regarding persons or individual behaviour is not collected.
You can set your browser so that you are informed of the placing of cookies or that cookies are not accepted, in order to make their use transparent to you. The site performance will be limited without cookies.
We have taken a multitude of security measures to adequately protect your personal information within a reasonable scope.
Our databases are protected by physical, technical and procedural measures restricting access to the information to specially authorized persons in accordance with this data protection declaration. Our information systems are located behind a software firewall to prevent access from other networks connected to the Internet. Only employees requiring the information to meet a specific task are given access to your personal information. Our employees are trained in security and data protection practices.
If personal information is collected through our website, it is transferred encrypted using the industry standard Secure Socket Layer (SSL) technology. Sensitive information, such as credit card numbers or account information, are encrypted for additional protection.
You should never disclose your password for accessing our website to third parties and should change your password regularly. After leaving our site you should log out and close your browser to prevent unauthorized users from gaining access to your user account. In case of communication by email we cannot guarantee complete data security.
Data Privacy Declaration for the Use of Google Analytics and Google Remarketing
The website uses Google Analytics and Google Remarketing. These services are provided by Google Inc. (Google). Google Analytics uses so-called “cookies”; these are text files which are stored on your computer in order to enable analysis of your use of the website. The information the cookie generates about your use of this website (including your IP address) is communicated to a Google server in the USA and stored there. Upon receipt, Google truncates the IP address by the last three digits so that positive allocation of the IP address is no longer possible. Google adheres to the US Safe Harbor Privacy Principles and is registered with the U.S. Department of Commerce’s Safe Harbor Program.
Google will use this information to evaluate your use of the website, to compile reports about website activity for the operator of the website, and to provide further services associated with the use of the website and the Internet. If necessary, Google will also communicate this information to third parties insofar as this is prescribed by law, or if the third parties are commissioned by Google to process this data.
Third parties including Google place ads on Internet websites. Third parties including Google make use of stored cookies to place ads based on the user's previous visits to this website.
Google Display & Video 360 (formerly Doubleclick Bid Manager)
On this website we use the tool Display & Video 360 by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, which records data for analysis, marketing and optimisation purposes and therefore helps us to improve our marketing measures and our website. The data which is recorded is used by Display & Video 360 to link clicks on advertisements with the resulting use of our website. In this way we can determine whether internet users who have seen our advertisements visit our website and if so, the products which they are interested in. This helps us to utilise our advertising budget more efficiently. We can also use the recorded data to provide advertising on the basis of your interests (e.g. products viewed).
Online identification number pseudonyms (e.g. cookie IDs or IP addresses) are used to record the data. For this, no identifiable user-related data such as names or addresses are saved. All of the IDs which we use are only used to identify your terminal device and your internet browser. Without your separate agreement, the recorded data will not be used to personally identify you as a user of our website.
We must point out that for users who are registered with Google, Google may have the possibility of linking the user to their visit to this website. You can find out exactly how Google processes this data by clicking on the Google privacy pages under the following link:
Under the following link you can find an explanation of how you can deactivate data recording by Google on your computer or your mobile terminal device: https://support.google.com/ads/answer/7395996
The legal basis for processing is your consent, if you have given this.
Campaign Manager (formerly DoubleClick by Google)
Due to the marketing tools which are used, your browser automatically establishes a direct connection to Google. We do not have any influence on the extent and further use of the data which are recorded by Google due to the use of this tool and therefore inform you according to our knowledge: Through the integration of Campaign Manager, Google receives information that you have called up the corresponding part of our website or have clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you have not registered with Google or are not logged in, there is the possibility that Google identifies and saves your IP address.
Furthermore, the Campaign Manager (DoubleClick Floodlight) cookies enable us to understand whether you perform certain actions on our website after you have called up one of our display/video advertisements on Google or on another platform via Campaign Manager or have clicked on these (conversion tracking). Campaign Manager uses this cookie to identify the content with which you have interacted on our websites in order to send you targeted advertising at a later date.
You can obtain further information about Campaign Manager under https://www.google.de/doubleclick as well as about data protection by Google in general: https://www.google.de/intl/de/policies/privacy . Alternatively you can visit the website of the Network Advertising Initiative (NAI) under http://www.networkadvertising.org . Google is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework .
The legal basis for processing is your consent, if you have given this.
E-mail and online marketing
We use HubSpot for our online marketing activities. With this software solution, among others, we cover the following aspects of our online marketing:
- E-mail marketing (invitations to exhibitions, newsletters, etc.)
- Landing pages and contact forms
- Social Media publishing & reporting
- Reporting (e.g. traffic sources, access, etc.)
Our contact forms enable visitors to our website to find out more about our company, download content, receive free exhibition tickets and provide us with contact details and other demographic information.
This information is saved on the servers of our software partner HubSpot . It can be used by us in order to make contact with visitors to our website and to determine which of our company services are of interest to them. The statistical usage data of our online marketing offers are used to optimize website functions and to provide visitors to our website with content which is tailored to their interests.
In this context we have designed our e-mail service so that we are automatically informed if and when an e-mail has been opened as well as the time at which links in the e-mail have been clicked. This means that for the e-mail and online marketing activities described above, the complete IP address of the visitor to the website is recorded, but is not permanently saved.
You have the option of preventing tracking by HubSpot by clicking on the following link: Disable HubSpot tracking .This will set a cookie which prevents tracking by HubSpot.
This cookie is valid for two years.
HubSpot is a software company from the USA with a branch in Ireland.
2nd Floor 30 North Wall Quay
Dublin 1, Ireland,
Tel: +353 1 5187500.
HubSpot is certified under the conditions of the " EU - U.S. Privacy Shield Frameworks " and is subject to the TRUSTe's Privacy Seal as well as the "U.S. - Swiss Safe Harbor" framework.